Our approach

Logic schools website

Logic schools website

The world of social housing provides a great example of the complexity of digital services and our approach. At Emerald we understand that for many in social housing, today's online presence needs to satisfy many objectives:

  • from being the chosen method to access servicesĀ and information for customers and applicants for all tenure types, to driving customer engagement within neighbourhoods;
  • from letting and selling homes on the open market, to positioning as a partner of choice for development opportunities;
  • from providing reports and statistics for regulators, to sharing documents with board and executive team members.

And today's website visitor in social housing expects their landlord's site to meet or exceed their experience from their wider internet use. The site needs to be simple, clear and effective, whatever their reason for visiting, whatever device they are using - and it's more often than not going to be a mobile device.

And their individual needs should be met - from their level of computer literacy, to their individual circumstances such as Dyslexia or accessibility requirements.

Our approach to the social housing sector is the same as any other sector. We work to understand the needs of both the organisation and the end user - the website visitor.

We work to understand what factors will be used to measure the effectiveness of the finished project - will it be channel shift; increased visitor numbers, simpler method of updating and managing social media, or any mixture of other measures?

We work with the client to understand interfaces to back office and third party solutions - such as housing management systems, payment providers, or online direct debit provision. Where available we utilise existing APIs, and where none are available we write our own.

This is just an overview of how we approach a project - for more information call Antony Dyson on 07932 910212 or email on antony@emerald-design.co.uk